Toni Pokela

Operates as business organization

Päivittäistavarakauppa ry is a Finnish trade association representing the daily consumer goods sector, including retail and foodservice wholesale companies. The non-profit company is based in Helsinki, Finland. The sector is a major economic contributor and employer, encompassing around 40,000 companies and employing approximately 282,000 people. The organization advocates for equal competitive conditions for Finnish retailers, emphasizing alignment with EU legislation. Key policy concerns include consumer safety, fair packaging recycling costs, and effective control of imports. Päivittäistavarakauppa ry actively influences regulations on alcohol sales, food taxation, and market competition. The association highlights the sector’s social responsibility, focusing on strict age controls, environmental impact reduction, and food waste minimization. It stresses the critical role of rural grocery stores in maintaining community vitality and food security. In the foodservice wholesale segment, it represents companies serving the horeca sector and public institutions. Tuula Elina Loikkanen has been the CEO of the Finnish company since 2024.

Operates as a tennis association