Yael Alter

N.R. SOOS Technology Ltd is an Israeli company that develops technology to process poultry embryos and convert genetic males into functional female chicks. The company is based in Beersheba, Israel. The company was founded by Yael Alter and Mohamad Nashat, with Yael Alter serving as CEO since incorporation.

Ovo Technology Ltd. was founded in 2018 by Yael Alter, who has been the CEO since then. The Israeli company has developed an all-natural formula that influences the sex development process in chicken embryos, allowing female embryos to develop as male broilers. The resulting "super-chicks" are healthy, vital, and have better feed conversion. Ovo Technology seeks to help poultry farmers worldwide grow more with less, by creating healthy super-chicks using 100%% plant-based materials that are safe for human and animal consumption, in an efficient process that does not harm hatchability ratios. The company's sustainable production methods save electricity and water, reduce the industry's carbon footprint, and optimize feed consumption.