Bei Chun Gu

Mecox Lane Ltd. operates as a multi-channel retailer of apparel and accessories in China. The company offers wide selection of affordable fashion products through Internet platforms including the M18.com website and other independent e-commerce websites. It also offers products through physical store network and call centers. The company offers products include apparel and accessories, home products, beauty and healthcare products and other items under its own proprietary brands, and select domestic and international third-party brands. It operates through four segments: Internet platform, Call center, Franchised stores and Directly operated stores. Mecox Lane was founded in 1996 and is headquartered in Shanghai, China.