Patrick Gros

Minalogic provides software services. The company was founded in 2005 and is headquartered in Grenoble, France.

Powedia SAS commercializes software and services for dynamic video editing to media groups, press and Web-TV seeking solutions to make a profit on their audiovisual contents broadcasted over the Internet. They propose a complete solution for scheduling video broadcast on the Web. This enables its customers (broadcasting networks) to schedule video broadcast streaming (with or without time restrictions) while performing cuts (jingles inserts, trailers, self-promotion) and inserting user-targeted commercials. This technology fits in existing audiovisual platforms and does not require any Internet users' setup. Press or television companies are currently facing a major downturn in their audience on their historical broadcasting and distribution networks. At the same time, the Internet shows a significant increase in the number of users and now overcomes radio in terms of advertisements market share. Based on this observation, the entire historical media groups are implementing their own offers on the Internet. And videos play a central part in this new strategy. However, providing all this audiovisual content online represents a considerable cost for digital rights, hosting solutions or network infrastructure. To finance these investments, a number of broadcasters are searching for technological solutions that easily allow adding advertising campaigns within their contents.