Rusty B. Reed

Celerus Diagnostics, Inc. is a holding company, which develops technological solutions that enhance the diagnostic capabilities of anatomic pathology laboratories. It offers Celerus Wave RPD System, a staining system that performs automated deparaffinization through counter-stain. The firm also manufactures and sells linear reagent magazines, antibodies, and accessories and components of its wave RPD system products. The company was founded by Page Erickson in 2004 and is headquartered in Brisbane, CA.

Harnessing the power of novel light-harvesting polymeric materials, Sirigen's amplification technology offers High Sensitivity Fluorescence™ (HSF™) detection to the Diagnostic and Life Science marketplaces. The company's versatile and HSF™ technology simplifies sample processing and instrumentation requirements in both immunodiagnostic and nucleic acid based applications, and facilitates high volume screening in theradiagnostics and other personal care applications. Its platform agnostic, enabling technology represents a quantum leap in detection capabilities, amplifying the sensitivity of a wide range of existing instrumentation and detection platforms by up to 100 fold. The company's technology is applicable to a diverse cross section of the biomedical industry including the $6billion drug discovery industry which can use it to test the efficacy of new drugs, the $12billion life sciences industry which can use Sirigen to develop new detection platforms, and the $35billion diagnostics industry, which can work with the company to optimise existing diagnostic techniques and to develop the next generation of diagnostic tools. Indeed the potential to deliver real time testing on miniaturised monitoring devices is close to reality.

Hilltop Securities, Inc. (dba HilltopSecurities) is a broker/dealer firm headquartered in Dallas, Texas. The firm was founded in 1946 as Southwest Securities, Inc. and they a subsidiary of Hilltop Securities Holdings LLC. Hilltop Securities provides a full array of trading and execution services for their clients.

Conversant LLC provides online advertising campaigns and programs for advertisers and advertising agency customers. The company's customers include direct marketers, brand advertisers, the advertising agencies, and traffic distribution partners. It offers products and services that enable marketers to engage with their current and potential customers online and through mobile devices. It operates through three business segments: Affiliate Marketing, Media and Owned & Operated Websites. The Affiliate Marketing segment enables customers to develop their own fully commissioned online sales force comprised of third party affiliate publishers. The Media segment provides digital marketing services and tailored programs that help marketers create and increase awareness for their products and brands through the internet and on mobile devices. The Owned & Operated Websites segment services are offered through transaction focused branded websites. The company was founded in April 1998 and is headquartered in Westlake Village, CA.

ValueClick Media, Inc. provides online advertising network services. Its services include display advertising and lead generation. The company was founded in 1998 and is headquartered in Westlake Village, CA.

HomeStore, Inc. used to provide information and decision support tools for consumers looking for home and real estate-related information. It operated in two segments, Real Estate Services and Move-Related Services. The company was founded in 1993 and was headquartered in Westlake Village, CA.

Cielo24, Inc. provides media data and media intelligence for large media platform. Its platform creates searchable data from unstructured media data including: indexes, transcripts, captions and media intelligence. The company was founded by Brian Plackis Cheng in 2012 and is headquartered in Santa Barbara, CA.

Persistence Partners (Persistence Partners) is a venture capital firm founded in 2006 by David R. Gross and Rusty B. Reed. The firm is headquartered in Carpenteria, California.