Gerdy Harteveld-Smeets

Develops and distributes business software products & provides e-commerce solutions

Operates as a government agency that provides information services about road, water & living environment

The Amsterdam Metropolitan Area (MRA) is an informal collaboration of 30 municipalities, the provinces of North Holland and Flevoland, and the Amsterdam transport region, collectively representing about 2.5 million residents and over 14% of the Dutch population. The private company is based in Amsterdam, the Netherlands. The MRA operates through coordinated governance involving municipal and provincial councils and thematic platforms focused on economy, spatial planning, and mobility, organized across seven subregions. The MRA pursues a regional agenda addressing sustainable growth, quality of life, labor market alignment, housing development, climate neutrality, circular economy, and resilience to climate change. It fosters cooperation among municipalities, housing corporations, market parties, and the national government to accelerate housing realization and monitor market developments. The region integrates circularity into area development, participates in European initiatives to enhance local food chains and social cohesion, and prioritizes preserving natural landscapes, water systems, and cultural-historical heritage. Transportation ambitions focus on sustainable, affordable, and future-proof mobility, including expanding cycling networks, developing regional hubs, and integrating freight transport. The MRA supports a diverse arts and heritage sector through regional cooperation, aiming to increase participation and ensure sustainability.