Marc Speichert

Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons Hotels and Resorts and former Global Chief Digital Officer, GSK Consumer Healthcare, is a seasoned marketing executive and digital expert and with over 20 years’ experience working at global FMCG businesses and digital enterprises.
At GSK Marc led a step change in Consumer Healthcare’s digital transformation.
Specifically, he was responsible for driving the digital strategy and building capability, focusing on digital marketing, ecommerce, data and insights, digital innovation and key external partnerships including media agencies.
Prior to GSK, Marc was the Chief Digital Officer of Richemont, and prior to that he worked for Google where he was part of the ‘global clients and agency solutions’ leadership team.
His mission was to increase ad spend revenue from Google’s biggest clients across consumer-packaged goods, luxury and tech industries.
As a Managing Director, he helped advertisers reinvent themselves in today’s digital world by embracing transformative changes across data and insights, content and creative, retail and products and services.
From 2010 Marc spent four years at L’Oreal as Chief Marketing Officer where he built the CMO function from scratch and drove the marketing and digital transformation within the US business first prior to scaling it across 14 markets globally.
The centralized functions included data and insights, media effectiveness and innovation, e-commerce and CRM, digital IT as well as business development.
Thanks to the CMO teams across key markets, L’Oreal became one of the most progressive, digitally savvy consumer-packaged goods companies.
Marc began his career at Colgate Palmolive in brand marketing where he progressed through a series of domestic & international assignments after completing business school in Paris.