David Nieves

Founded in 1989, Keep The Midlands Beautiful is a nonprofit organization dedicated to litter prevention, recycling, beautification, and community engagement in Richland and Lexington counties. The non-profit company is based in West Columbia, SC. The organization mobilizes volunteers to remove litter from local roadways and waterways and offers programs such as Adopt-a-Highway, Adopt-a-Street, Adopt-a-Waterway, one-time cleanups, Spotless Service Saturdays, and the annual Lake Sweep/River Sweep event. It also conducts an annual shoe collection drive to support micro-entrepreneurs in developing countries and promote environmental responsibility. Keep The Midlands Beautiful provides free supplies and training for volunteer cleanups, supports community service opportunities, and offers recycling resources emphasizing the 5 R’s: refuse, reduce, reuse, repurpose, and recycle. The organization facilitates local recycling information, hosts events like free paper shredding and mural installations, and coordinates litter removal efforts through partnerships with local governments, businesses, and civic groups.