William Alderete

The private company is based in Denver, CO. The National Potato Promotion Board, operating as Potatoes USA, is the national marketing and research organization representing over 2,000 potato growers and handlers. It is dedicated to promoting and strengthening demand for potatoes through marketing campaigns, research, trade development, and educational resources. The organization provides information on potato cultivation, varieties, nutrition, and culinary uses, and offers resources for consumers, foodservice professionals, retailers, manufacturers, nutritionists, and school foodservice operators. These resources include recipes, cooking guides, nutrition facts, industry reports, merchandising tools, and innovation sessions. The organization also promotes sustainable farming practices and educates on proper storage, handling, and cooking techniques.