FY 2021 Results Presentation
Sottotitolo
Milan, 28th April 2022
Audience & Advertising
Sottotitolo
MFE FY 2021 | Total advertising revenues
(yoy growth, mio Euro)
+14.4% +2.4%
1,936.3* | 1,982.0 | |
1,732.0* | ||
FY 2019 | FY 2020 | FY 2021 |
FY 2021 Advertising market share: 40.9% (+60 bps yoy / +260 bps vs 2019)
MFE FY 2021│Weighted contribution to growth by sector
FY 2021 vs FY 2020 (yoy % growth)
OTHERS
TRAVEL & LEISURE, DURABLES/TECH, CLOTHING, TOYS
MFE FY 2021 +14.4%
4.5%
E-COMMERCE
4.2%
NON FOOD
FOOD
RETAIL
TELCO
PHARMA
MEDIAFINANCE -0.3%
AUTOMOTIVE -1.3%
Source: internal elaborations based on Nielsen data
2.5%
Index YOY
TVL
TVCOLV
* Source: Auditel Average Minute Rating Linear TV (AMR); Audiweb Audience Viewers Digital Screens; Internal Data CTVs VOD Consumption
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MFE-MEDIAFOREUROPE NV published this content on 28 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 April 2022 06:14:37 UTC.