Jeff Casson

True Potential Investor aims to maximize client’s returns and reduce risk.

Operates as an investor and wealth management technology platform

CBIM uses bottom-up stock driven, fundamental analysis in their investment, research structure and processes. The firm invests in the long term to capture equity growth, but only when high-quality opportunities are identified at sensible valuations. Their investment team members have dual roles as portfolio managers and analysts and every member of the team has specific research responsibilities. They combine external data with internal research without adhering to any particular management style to identify positive change at the global, regional and sector level.

AAI is an active, research-driven manager which employs bottom-up asset analysis combined with a macroeconomic view to seek market mispricing opportunities and provide investors with superior returns. Their overall investment approach is anchored by their fundamental research and in-house expertise across asset classes including UK and international equities, real estate, bonds and cash. The firm typically adopts a long-term investment horizon when selecting equities, basing their investment decisions on in-house criteria and focusing on the firm's prospects over a five-year horizon. For government bonds, they utilize top-down analysis and a combination of bottom-up and macroeconomic research for corporate bonds.